We help you decide what to do, and then we do it.

Fifteen services across three fronts: understand the market, get found and chosen, and grow and sell. Each one starts from a specific pain and ends in a decision you can make. And they all share one method: every data point sourced and every deliverable reviewed before it reaches you.

Understand the market
Get found and chosen
Grow and sell

See services Sourced research

01 · Services

Understand the market

Decide on evidence, not gut feel.

Business hypothesis analysis

The pain: You have an idea and you're about to spend money and months without knowing if it holds up.
What you get: Your idea broken into measurable assumptions, each with evidence and a source: market, competition, and legal risks. Market and feasibility scores, a reach × substitutability matrix, VRIO, an AI-agent simulation of your market's objections (labeled for what it is: simulated opinion, not evidence), and experiments to test it in the real world.
What you can decide: Go, rework, or drop it, before you invest.

Competitor funnel analysis

The pain: Your competitor is selling and you don't know why, or where you're losing customers.
What you get: The full funnel, yours or a competitor's, built only from dated public data: active ads and their angles, the landing pages carrying the spend, messaging, pricing and friction to checkout, reputation, and a competitive map. One report with a clear thesis up front, in 10 days from agreed scope.
What you can decide: Which lever to pull first and where to stop spending.

Why your competitors' social works

The pain: A competitor's social is working and you can't tell if it's the format, the message, the cadence, or the budget.
What you get: A teardown of the accounts you care about: topics, formats, hooks, and posting cadence, separating what public evidence supports from what it doesn't. Every example linked to its post.
What you can decide: What to copy, what to avoid, and what to test on your own channels.

Audiences: yours and your competitors'

The pain: You're talking to an audience you assume, and you don't know if it's the one your competitors are reaching.
What you get: A profile of your audience and your competitors', from public signals plus whatever access you give us: what they search, ask, and object to, and where they overlap.
What you can decide: Who to target, with what message, on which channel.

Brand Overheard

The pain: People talk about your brand in forums, news, and social, and you find out late or never.
What you get: A watcher that tracks third-party mentions of your brand and domain on Reddit, Hacker News, news, and X, and sends you a weekly report. If there's nothing new, it stays quiet. It never posts or replies for you.
What you can decide: When to respond, what to correct, and what to amplify.

Market brief

The pain: Keeping up with your category eats hours and you still miss what matters.
What you get: A short, recurring digest of the accounts and topics you choose to follow, with a link to every source.
What you can decide: What to act on this week without reading everything.

02 · Services

Get found and chosen

Show up when people search, and be the one they pick.

SEO / AEO / GEO

The pain: People search on Google and ask AI assistants, and someone else shows up.
What you get: A visibility diagnosis across search and AI answers, starting from your buyers' real questions: who shows up instead of you and why, plus writer-ready content briefs.
What you can decide: What to publish and what to fix to make it into the answer.

Web GAPs · Data Analyst

The pain: You have Search Console, GA4, and Clarity installed, but nobody tells you what's broken or what to do.
What you get: A cross-audit of GSC, GA4, and Microsoft Clarity, technical SEO, AEO/GEO visibility, and site health: what's mismeasured, where traffic leaks, and where users get stuck. Every finding with its evidence.
What you can decide: What to fix first, ranked by impact.

Websites and landing pages

The pain: Your site doesn't explain what you do, doesn't convert, or can't be changed without depending on someone.
What you get: A site or landing page with content strategy, design, and build, editable, bilingual if needed, and measured from day one. See the work on the home page.
What you can decide: A website that works for you, not the other way around.

Social video content

The pain: You know you need to post, but you don't have the assets or the time to make them well.
What you get: Scripts, assets, and a content calendar for your social channels, on brand in every piece.
What you can decide: Post consistently, with intent.

Authority newsletter

The pain: You have a contact list, but you don't use it and it's going cold.
What you get: A newsletter with an editorial line, cited sources, and on-brand design, with drafts you approve before anything is sent.
What you can decide: Stay top of mind with people who already know you.

03 · Services

Grow and sell

Turn attention into customers, with the numbers in plain sight.

DTC strategy design

The pain: You sell through others and don't know whether going direct to consumers makes sense, or how.
What you get: A direct-to-consumer strategy: value proposition, channels, offer and pricing, buying journey, and the metrics that tell you whether it works.
What you can decide: Whether to go direct, with what offer, and through which channel.

Enhanced Digital Trafficker

The pain: You spend on ads and don't know which part is working.
What you get: Design, launch, optimization, and analysis of paid online campaigns, with regular reports that explain the number, where it comes from, and what we changed.
What you can decide: Where the next dollar of budget should go.

Ideal-customer prospecting

The pain: Growth depends on referrals and the pipeline is empty.
What you get: A list of prospects that fit your ideal customer, each researched on the public web, with a first message drafted. Nothing is sent without your OK.
What you can decide: Who to reach this week and what to say.

Sales follow-up

The pain: Promises and follow-ups get lost between meetings, email, and the CRM.
What you get: A review of your conversations and CRM to surface what was left hanging, with the evidence and a reply ready for you to send.
What you can decide: Which opportunity to recover today.

Method

What changes isn't the what, it's the how.

Sources

Every data point shows where it came from. Anything unsourced is flagged as no data; it never gets filled in.

Review

Nothing ships without a final check against the source and the goal.

One owner

The person who understands your business decides, produces, and reviews. No handoffs.

Not sure where to start?

If your question is about the market or competitors, start with a pilot research report. Otherwise, tell us what you want to achieve and we'll scope it.

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